New Products

Secret Capitalizes on Deo Success with New Body Wash Collection

The collection removes six causes of sweat and body odor in three scents, including its cult favorite Peach & Vanilla Blossom.

Author Image

By: Lianna Albrizio

Associate Editor

With the whole-body deodorant craze taking the personal care world by storm, Secret is leveraging the success of its cult favorite Peach & Vanilla Blossom deodorant by making it into a body wash. Per Circana data, Secret’s Whole Body Deodorant Peach & Vanilla Blossom was the No. 1 mass skincare launch with 2.2 million in sales. The brand’s new Whole Body Deodorizing Body Wash is designed to elevate shower routines by turning consumers’ daily deodorant rituals into a full-body exper...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters